Our purpose is our statement of why we are in business. It’s the simplest way we could possibly find to say why we do what we do.
Our aim is to strive to deliver optimal value for all stakeholders in our projects. If our developments successfully make others tangibly and durably better off, appropriate company reward will follow. Striving to comply with this statement of purpose will be all the endorsement we need to take on a new project.
We believe having an unequivocal purpose will serve us well as we continue to build for the future. We also believe that our success will be measured by the legacy we leave for our built environment, and not solely by the size of our balance sheet, or the measure of our annual profits.
We will work hard to build a company that is favoured by our customers, admired by our partners, and respected by our peers.