When Parkridge purchased the commercial land and existing retail and leisure property interests at Brighton Marina, it was languishing as an unsuccessful destination, with a legacy of the liquidation of previous ownerships, a marked lack of investment and no sense of dynamic strategy. Recognising a significant opportunity for mixed used regeneration, Parkridge undertook a £35million investment – The Waterfront development – which kick-started the transformation of the whole marina into a location of recognised national importance.
The initial Waterfront development phase brought forward 18,000 sq. m of new mixed development including the following: Waterfront bars and restaurants – 4,800 sq. m; Seattle Hotel for Alias – 4,300 sq. m; casino for London Clubs International – 4,100 sq. m ; stand alone restaurant units – 600 sq. m; retail– 4,200 sq. m. The integrated mixed retail and leisure buildings and spaces created, coupled with the working harbour and revitalised yacht moorings combined to successfully restore a distinctive waterside environment unique to the City of Brighton. Parkridge’s interest was subsequently sold to the X Leisure Fund for £65M.
After successfully delivering the Waterfront development, the process of master-planning all other areas commenced – a process which culminated in the development of a ‘Master-plan for Enhancement” document subsequently approved by the City Council as Supplementary Planning Guidance. The work undertaken focused on a rigorous approach to design where character, continuity and enclosure, quality of public realm, movement pathways, legibility, adaptability and diversity were identified as the key objectives. This framework process subsequently resulted in the planning consent achieved by Wilkinson Eyre for 800 + apartments, a new doctor’s surgery, indoor and outdoor children’s play facilities, open space, a new Royal National Lifeboat Institute station and yacht club and educational facilities.