• Dieter Rams

    Dieter Rams is arguably the greatest industrial designer alive. We find his work for Braun and Vitsoe inspiring, and it was a source of great inspiration for, amongst others, Steve Jobs and Jonny Ive at Apple. We have drawn on it in our own design and craftsmanship manifesto. We celebrate his contribution to the world of intelligent design and agree with his exhortation that:

    “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”

    Rams unequivocally believes good design to be a key business advantage as is clear from this transcript of his 1976 New York speech

    We also found this interview to be informative .

    A truly inspiring man.